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720 is an ultimate challenge in the world of extreme sports - Being able to rotate while being air-borne for 720 degrees.


Armour is a symbol of sturdy protective gear.



The fusion of these two concepts gives birth to the name 720armour, and our extremely serious sports eyewear.

Founded 1996 on the Sunshine Coast, Australia, 720 produces a range of streamline sports eyewear. 720 was acquired in 2002 by Hwa Meei Optical Group, an international supplier of professional eyewear. Since then, 720 has grown tremendously with its advanced technology and design, it is confident that it will become a leading brand to meet quality and fashion demands. In less than a decade, the brand is well known in most European countries, America, Asia and the Middle East.

720 australia

720 sports eyewear lenses quality complies with many standards around the world, including  ISO12312-1 optical standard of Europe, ANSI Z80.3-2001 certification of USA and Australian Standards : AS/NZS 1067:2003 tests against the world's harshest extreme weather conditions, UV Rays and Dust Storms. All of 720's products are tested and approved by extreme sports professionals around the world to ensure you not only get the most fashionable eyewear, but the most durable and quality eyewear to match your extremely serious personality!